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Outbound Telemarketing Benchmarks
Telemarketing
benchmarks are established during the first 100
hours of outbound telemarketing production. This
production benchmark developed during the
initial telemarketing test will provide you with
specific facts on your telemarketing campaign
including sales per hour, appointments per hour,
completed records per hour, dials per hour,
etc.
In order for this benchmark to remain valid you
must continue to use the same
database file and same offer as during the test.
Deviating from the initial telemarketing database
or offer, will result in a need to recalibrate
telemarketing campaign.
This initial outbound benchmarking test is a
very valuable tool and provides raw data for you
estimate cost to roll out entire
telemarketing/call center program or file. The
test also protects business from investing to
much capital up front, without seeing a
measurable ROI.
Inbound Call Center Benchmarks
A inbound call
center
benchmark is established during the first 25
hours or 1500 minutes of production. Inbound
call center
measurements include, speed of answer, average
length of call, call quality
and sales/lead closing ratios.
TC's Telemarketing Consultants' can make the
difference between a successful call center
campaign and a failure. A good consultant will
guide you through the entire process of setting
up your call center campaign.
Our Telemarketing Consultants' are here to assist you, every step of
the way! |
