TMC Telemarketing Tips

Direct Marketing Association shows, the primary reported purpose of telemarketing campaigns is almost equally split between direct sales, (41%) and lead generation, (37%). The response rate for telephone, 9 to 10%, ranked one of the strongest of any media type! Simple steps to ensure your campaign succeeds! • Every telemarketing campaign starts with a database of targeted prospects. The data can be in-house or a SIC code specific cold calling list, focusing on specific pulls, such as company size or business type. If you are utilizing an in- house list, ensure the data is up to date. Aged data use, in a telemarketing campaign, will cost you in overall telemarketing productivity, due to wrong numbers, wasted time, etc. • Project Timelines - Next, consider the size of the database, call center and timelines for project completion. If you have a large database you need updated quickly, make sure you hire a telemarketing company staffed to handle the task, in the time required! • Telemarketing Experience - Ensure the telemarketing company your considering, has relevant experience, by verifying success with similar projects, through references. • Inbound Call Center Process - Planning for inbound call center programs, you must take into consideration, the call volume you expect, over a given period of time. Call volume should be estimated, (if possible), so that a call center can properly staff, for peak calling periods. Questions you should ask are - What is the number of calls you expect the call center to process on a hourly basis? When are your commercials running, etc.? With this knowledge, your call center will be prepared with the proper equipment and number of customer service agents, needed to handle the volume of inbound calls at any given time! • Reports should include - average speed of answer, average length of call, number of calls per hour, close rate, response rates etc. Digital recording is a plus, if your center offers this quality and verification tool. We do! The Telemarketing Call Details of a successful campaign Every call center contact, must be professional and respectful, while politely delivering your sales message, or important information. The agents contact manners need be positive, confident, friendly and clear! A telemarketing company representing your business, needs to clearly introduce, who is calling, confidently state why they are calling, positively enforce reason for the call, (in a friendly manner), and be clear in the delivery of information or offer. • The Offer - Consider what you are offering your prospects to grab their attention, during the first 15 seconds of every call. That is about how long it takes, for someone to figure out, if they want to continue to listen to your message. Is your marketing approach new and fresh, or is it the same old stale marketing offers they hear everyday? You must differentiate your business from your competitors, with unique products and creative marketing offers! • The Close - Always assume the positive, and downplay the negative. Prospect objections, need to be handled in a professional positive manner. You have to convince them, why they need your service or product! Good telemarketing companies develop frequently asked questions and guides with objection rebuttals. Never match wits with your customer or prospect, always be friendly and helpful, as you respond to their questions, or concerns! They may not buy now, but, they may in the future!

TMC Telemarketing Essentials

Essential #1 - The best data you can get! List Selection - The old saying is true, "garbage in equals garbage out" A accurate reliable list is a must. Our call centers, have relationships with the most reliable and affordable list companies, in the industry. Essential #3 - The right scripting and call to action! Scripting, is essential to your telemarketing programs success. Does your script include - A call to action? A motivating factor? Incentive to act now, etc. TMC scripting experts craft custom scripts, to get past the gate keepers, generate leads, and capture that critical sale!. Working in-house? Contact our experts, for a free scripting analysis and scripting quote. TMC consultants, have developed hundreds of effective scripts, for literally every industry. Our exclusive telemarketing scripting services, will benefit your companies bottom line! Essential #4 - Utilize the proper dialers for maximum ROI! Having the proper dialers not only increases call production, but also increases campaign efficiency! Our consultants, will show you how you can increase the effectiveness of your telemarketing campaign, utilizing in-house or web based auto-dialers. Essential #5 - Daily detailed reporting! Daily reporting is a must, for managing the progress, of your telemarketing campaign. Our call center partners thrive on providing you with timely, up-to- date detailed data on every call. Daily reports, can be emailed or faxed. Tracking the results and productivity, of every dial is critical! Essential #6 - Proper agent training and proficiency testing! Proper agent training is essential to your programs success. Testing agent knowledge, on every element of your customers product or service, is essential to minimizing mistakes, before your campaign goes live. TMC telemarketing centers, provide extensive agent training and proficiency testing, to ensure agent effectiveness and general product knowledge. National Do Not Call & Other Telemarketing Call Center Tips • National Do Not Call Compliance - National Do Not Call laws prohibit telemarketing to specific consumer phone numbers, registered with the federal governments - Do Not Call Database! • 24/7 and Overflow Support - TMC call center services, assist businesses in handling spikes in volume, during peak calling seasons. Outsourcing call center overflow, is a common solution. TMC can help! • In-House vs. Outsourcing - Without question, it is more cost effective, to outsource your call center operations to a proven vendor, than performing the same services in-house! On average, it will cost twice as much to run a call center campaign, using your own facilities, personnel, servers, and management.